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Willard Rope Company Online



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To Order Direct Call:

10372 CR 305
Rockdale, TX, 76567
Fax: 512-446-0005

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Please read this important note concerning shipping charges!

We carry a complete line of ropes and roping supplies as well as all the tack needed for the western horseman. We stock pads and blankets, saddles, cinchas, piggin strings, skid, bell, and splint boots, reins, headstalls and breast collars. We also carry quality bits by Greg Dutton and Mike Beers, rope cans and bags, and roping dummies. Please select a category on the left side of any page to begin shopping. We take pride in our business and strive to provide a quality shopping experience. Our customers provide our best advertising so feel free to contact us with any comments you might have. Thanks for looking and welcome to Willard Rope Company Online.


l-r Dennis, Logan, Kassi & Jeanie Willard

From L to R: Dennis Willard, Logan Willard, Pvt. Kassi Willard & Jeanie Willard

If you are not satisfied in any way with your purchase, please contact us for an exchange or a refund! "Shipping charges on all items are non-refundable!"

We ship nationally & internationally using Fedex, UPS & USPS!

On international orders, please note that Duty and Customs fees will be charged to you by either USPS, Fed Ex or UPS. We have no control over these cost. Most International orders are sent USPS Priority Mail unless otherwise specified by the customer.

Please read this important note concerning shipping charges!

All Prices Listed On Website Are Subject to Change.


Willard Rope Co is still a family-owned business, owned and operated by my wife, Jeanie, and myself. Our son, Logan and our daughter, Kassi have also begun working in the company. We feel very fortunate to earn a living doing something our whole family enjoys. We ride and rope together, and that helps keep us all close. Please check out our extensive inventory of ropes, roping supplies and tack. To all our customers: thank you for your continued support over the years.  

Proud Sponsor of
Rising Stars Calf Roping

Rising Stars Calf Roping

Future Stars Calf Roping

Future Stars Calf Roping

Willard Rope Company



Check out our newly added items!

Congratulations and many thanks to the cowboys who used our Blacktail piggin' strings to make it to the NFR:Tyson Durfey, Shane Hanchey, Hunter Herrin, Reese Riemer, Matt Shiozawa, Ryle Smith and Blane Cox.



No refunds or returns after 30 days on ropes & strings and no refunds or returns at all on special orders including :
Left hand nylons
7/16" Scant
7/16" Full
Longer length polys

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We Take Visa, M/C & Discover Cards

Website Created & Maintained by:

Elkhorn Web Design
Elkhorn Web Design


Congratulations to both of our world champions! Tyson Durfey won the 2016 PRCA World Champion Tie Down Roper title and Shane Hanchey won the first ever Elite Rodeo Athletes (ERA) World Champion Calf Roper Title for 2016
Tyson DurfeyTyson Durfey  
Shane Hanchey


Willard Rope Company has been in business for over 30 years. I started tying my own ropes as a teenager, from coils bought at a local hardware store. Since then, thanks to all of our customers, Willard Rope Co. has grown into a business that produces thousands of ropes a year. Our ropes and strings are manufactured on our own machines. We ship all over the United States, as well as internationally to Brazil, Australia, Canada, and many other countries.